Need an expert to deploy Marketing Automation and train your team? You’ve been using automation for years and want to refine your strategy? Need help to build and optimise your sales funnels?
I can help!
I’m Marion, a digital marketing consultant and trainer specialising in the entire spectrum of Marketing Automation: strategy and design, implementation and integration, training, ongoing management and optimisation, to help companies grow and deliver great customer experiences.
Here’s what my clients achieve:
- Generating more website traffic, leads and customers
- Developing or refining buyer personas and mapping customer journeys
- Starting on the right foot with a marketing automation strategy
- Nurturing leads and customers with personalised and relevant content
- Deploying Marketing Automation, including for multiple regions and brands
- Automating marketing programs and building marketing automation workflows
- Running a crowdfunding or community platform, automating event management, launching a new brand, and delivering personalised customer experiences, supported by Marketing Automation
- Training teams in inbound marketing and automation and maximising use of marketing automation
These are a few of the projects I’ve delivered, bringing over 10 years of experience in marketing in Australia and Europe, with 7+ years experience in Marketing Automation and CRM. I have designed and managed significant implementations of Marketing Automation and their orchestrations across channels for B2B and B2C companies including many leading universities and education providers, not-for-profit, technology, various financial institutions, bank and insurance companies.
What my awesome clients have to say
Marion has a very unique skill set, that perfect blend of digital, strategy, customer experience and technology. A thinker and a doer, she takes on a challenge or a goal, questions it, comes up with creative ways – and implements them – whether it’s to help us increase website visits, generate leads, onboard and retain … Continue reading Béatrice Compagnon, Co-Founder, Boobytrapp
I attended Digital Marketing led by Marion. It was really a great experience and I found it very useful. She covered so much in 1 class. She is definitely a specialist in her field. Definitely recommending!
I just wanted to say a few words of thanks for presenting such an informative online marketing seminar. You covered all the topics concerning how to grow one’s business using Facebook, Twitter, and all the social media. And, you were kind enough to, after the seminar, answer a few specific questions I had pertaining to … Continue reading John Miller, Investment Adviser
Marion is fully packed with her determination and devotion to achieve her goal and reach her target. She is very much result-driven to generate the success for her clients. She is technically astute and easy to communicate too. I’m glad and lucky to work with her.
Marion is a talented marketer with a lovely blend of passion, intelligence and drive. She is a focused and energetic professional that is results driven. Her proven track record is testament to her ability to manage a project from objective setting through to successful delivery. She has always shown great initiative and work ethic. Thoughtful, … Continue reading Veronica Mikhail, Senior Director of Marketing, APAC and Japan, SugarCRM
Marketing and sales technology experience
Solid, hands-on experience in a wide range of MarTech (marketing technology), ranging from email and marketing automation (HubSpot, Marketo, Mautic, Pardot), CRM (SugarCRM), to online advertising, reporting and analytics, and social media management platforms. I deliver flexible, platform-agnostic services, understand digital platforms and Marketing Automation in-depth and can get up to speed quickly with any other systems that you may have.
Me & Marketing Automation
My love story with Marketing Automation started in 2010 when it became part of my daily process and an indispensable tool in my marketing arsenal while working as a Digital Marketing Manager and Consultant for Loaded Technologies, a technology and consulting firm in Sydney, Australia. Its potential was just mind-blowing and I decided to move to Marketing Automation consulting in addition to digital services to help businesses embark on their own Automation journey, using platforms like HubSpot, Marketo and Pardot.
In my previous role as a Senior Customer Insights Consultant at Squiz in Sydney, I worked with clients globally to design, deploy and manage implementations of Marketing Automation (Marketo), to help them deliver the best customer experiences possible.
Passionate about all things digital, my greatest joy is to help organisations transform the way they attract and engage with their prospects and customers through effective marketing processes, strategies and technology.
Certifications from la crème de la crème of marketing technology
- HubSpot Inbound certified.
- Obtained Marketo Certified Consultant, Marketo Certified Expert, and HubSpot Agency Partner certifications at my previous roles in agencies.
Masters degree qualified marketing specialist with an international academic background
Macquarie University, Sydney, Australia
Master of Commerce in Business, 2009
IDRAC Business School, Montpellier, France
Master of Marketing and International Management, 2007
Middlesex University, London, England
Bachelor of Arts (B.A.), International Management, 2006
Why partner with a Marketing Automation consultant?
Nowadays, marketing (automation) is…
Technology-oriented and data-driven, you need someone that gets it. Deploying marketing platforms, building complex workflows with many rules, putting all the pieces together, marketing is more techie, process driven and data-oriented than ever before.
Strategic: without a proper strategy, you can’t have a clear vision of where to go and what to do. A hands-on digital marketing and automation expert – both strategy and technology – will make it all happen: advise on your digital marketing strategy, implement the right platform to enable it and develop and manage your campaigns successfully.
Used across various channels and marketing disciplines, think organic and paid search, blogging, email, social media, social ads, mobile, as well as offline marketing. Your team needs experienced marketers with broad, cross-channel digital skills to help you create a unified online and offline experience for your customers.
Covering the full spectrum of the customer journey: You need a marketing professional who understands your buyers’ needs across the entire customer journey – from awareness to lead generation, nurturing, onboarding, retention and advocacy – and thinks about the whole customer experience across touchpoints.
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