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Digital Marketing Consultant & Trainer
I specialise in the entire spectrum of Marketing Automation, leveraging my expertise in multi-channel digital marketing to help organisations deliver great customer experiences, bringing over 10 years of experience in marketing in Australia and Europe, with 9 years experience in Marketing Automation and CRM.
An experienced digital marketing & marketing automation trainer, I have delivered 150+ training sessions across industries and regions (Australia, Europe, Asia).
What those who have worked with Marion have to say
Marion has a very unique skill set, that perfect blend of digital, strategy, customer experience and technology. A thinker and a doer, she takes on a challenge or a goal, questions it, comes up with creative ways – and implements them – whether it’s to help us increase website visits, generate leads, onboard and retain … Continue reading Béatrice Compagnon, Co-Founder, Boobytrapp
I attended Digital Marketing led by Marion. It was really a great experience and I found it very useful. She covered so much in one class. She is definitely a specialist in her field. Definitely recommending!
I just wanted to say a few words of thanks for presenting such an informative online marketing seminar. You covered all the topics concerning how to grow one’s business using Facebook, Twitter, and all the social media. And, you were kind enough to, after the seminar, answer a few specific questions I had pertaining to … Continue reading John Miller, Investment Adviser
The types of projects I help clients with
- Generate more website traffic, leads and convert more customers
- Start on the right foot with a marketing automation strategy
- Nurture leads and customers with personalised and relevant content
- Automate marketing programs and building marketing automation workflows
- Run a crowdfunding or community platform, automating event management, launching new brands, and delivering personalised customer experiences, supported by Marketing Automation
- Train teams in inbound marketing and automation and maximise use of marketing automation
Marketing and sales technology experience
Solid, hands-on experience in a wide range of MarTech (marketing technology), ranging from email, marketing automation (HubSpot, Marketo, Mautic, Pardot), CRM (SugarCRM), to online advertising, reporting and analytics, and social media management platforms. I deliver flexible, platform-agnostic services, understand digital platforms and Marketing Automation in-depth and can get up to speed quickly with any other systems that you may have.
Me & Marketing Automation
My love story with Marketing Automation started in 2010 when it became part of my daily process and an indispensable tool in my marketing arsenal while working as a Digital Marketing Manager and Consultant for Loaded Technologies, a technology and consulting firm in Sydney, Australia. Its potential was just mind-blowing and I decided to move to Marketing Automation consulting in addition to digital services to help businesses embark on their own Automation journey, using platforms like HubSpot, Marketo and Pardot.
Helping businesses deliver the best customer experiences possible with Marketing Automation
In my previous role as a Senior Customer Insights Consultant at Squiz in Sydney, I worked with clients globally to design and manage significant implementations of Marketing Automation and their orchestrations across channels for B2B and B2C companies including leading universities and education providers, not-for-profit, technology, various financial, banking and insurance companies.
Passionate about all things digital, my greatest joy is to help organisations transform the way they attract and engage with their prospects and customers through effective marketing processes, strategies and technology.
Certifications from la crème de la crème of marketing technology.
- HubSpot Inbound certified.
- Obtained Marketo Certified Consultant, Marketo Certified Expert, and HubSpot Agency Partner certifications at my previous roles in agencies.
Master’s degree qualified marketing specialist with an international academic background.
Macquarie University, Sydney, Australia
Master of Commerce in Business, 2009
IDRAC Business School, Montpellier, France
Master of Marketing and International Management, 2007
Middlesex University, London, England
Bachelor of Arts (B.A.), International Management, 2006
Why partner with a Marketing Automation consultant?
Nowadays, marketing (automation) is…
Technology-oriented, data-driven. A digital specialist at the intersection of strategy, technology, data, people and processes to drive the execution of your entire marketing strategy. Deploying marketing platforms, building complex workflows, putting all the pieces together, marketing is more techie, process driven and data-oriented than ever before.
Strategic: without a proper strategy, you can’t have a clear vision of where to go and what to do. A hands-on digital marketing and automation expert – both strategy and technology – will make it all happen: advise on your digital marketing strategy, implement the right platform to enable it and develop and manage your campaigns successfully.
Used across various channels and marketing disciplines, think organic and paid search, blogging, email, social media, social ads, mobile, as well as offline marketing. Your team needs experienced marketers with broad, cross-channel digital skills to help you create a unified online and offline experience for your customers.
Covering the full spectrum of the customer journey: Your teams needs a marketing professional who deeply understands the full customer experience and buyers’ behaviours and needs across the entire customer journey – from awareness to lead generation, nurturing, onboarding, retention and advocacy – and thinks about the whole customer experience across touchpoints.
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