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Marion Tourrette

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Buyer persona guide

How to Create Customer Personas

July 17, 2019August 31, 2019

Use this guide to research and create detailed buyer personas.

epic things you can do with marketing automation

10 Epic Things You Can Do With Marketing Automation

October 22, 2017July 19, 2019

Marketing Automation is an incredibly powerful way to manage modern marketing practices and engage with prospects and customers in a personalised manner. Here are 10 epic things you can do with Marketing Automation.

progressive profiling

What is Progressive Profiling and How to Use it?

October 17, 2017July 19, 2019

What is progressive profiling? How can you use progressive profiling? See an example of progressive profiling and learn tips and best practice.

Lead nurturing types

15 Types of Lead Nurturing Campaigns

October 10, 2017July 19, 2019

15 types of lead nurturing campaigns across the whole customer journey, from awareness, to consideration, decision, purchase and post-purchase.

Tips to get started and succeed with marketing automation

7 Essential Tips to Get Started – and Succeed – with Marketing Automation

September 25, 2017July 19, 2019Leave a comment

Are your Marketing Automation ready? Make sure to address the following business, sales and marketing questions before your embark on your marketing automation journey and you'll be on your way to success.

Lead lifecycle stages

A Quick Guide to Common Lead Lifecycle Stages

September 12, 2017March 26, 2018

What are the common lead lifecycle stages? From Anonymous visitors, to Lead, MQL, SQL and Customer.

You Know You’re Ready for Marketing Automation When…

September 2, 2017April 2, 2018Leave a comment

Are you ready for Marketing Automation? Here are some of the reasons why you’re probably ready to implement Marketing Automation

Landing page tips

10 Tips to Create Effective Landing Pages

August 16, 2017March 19, 2018

Landing pages are fundamental as part of any marketer's online lead generation toolkit. Here are 10 quick tips to build successful Landing Pages for better lead gen.

What is Marketing Automation?

What is Marketing Automation?

August 2, 2017September 5, 2019

What is Marketing Automation? Learn about the concept, technology, benefits and features of Marketing Automation

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Recent Posts

  • How to Create Customer Personas
  • 10 Epic Things You Can Do With Marketing Automation
  • What is Progressive Profiling and How to Use it?
  • 15 Types of Lead Nurturing Campaigns
  • 7 Essential Tips to Get Started – and Succeed – with Marketing Automation
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