Use this guide to research and create detailed buyer personas.
10 Epic Things You Can Do With Marketing Automation
Marketing Automation is an incredibly powerful way to manage modern marketing practices and engage with prospects and customers in a personalised manner. Here are 10 epic things you can do with Marketing Automation.
What is Progressive Profiling and How to Use it?
What is progressive profiling? How can you use progressive profiling? See an example of progressive profiling and learn tips and best practice.
15 Types of Lead Nurturing Campaigns
15 types of lead nurturing campaigns across the whole customer journey, from awareness, to consideration, decision, purchase and post-purchase.
7 Essential Tips to Get Started – and Succeed – with Marketing Automation
Are your Marketing Automation ready? Make sure to address the following business, sales and marketing questions before your embark on your marketing automation journey and you'll be on your way to success.
A Quick Guide to Common Lead Lifecycle Stages
What are the common lead lifecycle stages? From Anonymous visitors, to Lead, MQL, SQL and Customer.
You Know You’re Ready for Marketing Automation When…
Are you ready for Marketing Automation? Here are some of the reasons why you’re probably ready to implement Marketing Automation
10 Tips to Create Effective Landing Pages
Landing pages are fundamental as part of any marketer's online lead generation toolkit. Here are 10 quick tips to build successful Landing Pages for better lead gen.
What is Marketing Automation?
What is Marketing Automation? Learn about the concept, technology, benefits and features of Marketing Automation
