Peek behind the scenes of Marketing Automation
Here’s a sample of work delivered for clients, from deploying Marketing Automation platforms, launching a crowdfunding and community platform, building cross-channel campaigns (email, landing pages, SMS…) across the entire customer lifecycle, generating and nurturing prospective students, automating events, to implementing automated marketing processes like lead segmentation, scoring, progressive profiling, nurturing and more. You’ll also find blog publications about Marketing Automation, marketing strategy documentation written for clients, and marketing automation certifications.
Setting up, testing, and managing email templates and email campaigns
Generating leads and email sign ups with forms and Landing Pages
Marketing Automation software auditing and optimisation.
Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.
Designing user stories, marketing automation workflows, campaign and nurturing flows and lead conversions paths.
Deploying one instance of Marketing Automation across multiple brands/companies/regions.
Automating cross-channel campaigns built across the entire customer lifecycle.
Fully automated event program built in Marketo with all relevant assets and workflows: invitations, reminders, registration confirmations, Thank You for Attending and Sorry we Missed You emails, forms, lists, landing pages, thank you pages and reports.
Overview: Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about. Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions. Built, tested and launched using Marketo. Project delivered for … Continue reading Managing crowdfunding with Marketing Automation
HubSpot Inbound Marketing certification
Developed and used this marketing brief for clients outlining campaign description, goals, reporting, target audience, data requirements, content and marketing assets, automation flows, channels, sales hand-off/follow up, timeline and responsibilities. Download the digital marketing campaign (PDF) that I use with my clients.
Marketo Certified Consultant and a Marketo Certified Expert certifications.
Automating lead management and marketing processes such as acquisition, segmentation, scoring, nurturing, qualification and more
Publication on Squiz website.
Post on Squiz blog.