Panel Discussion: Travel Digital Marketing Trends
Travel Massive Hoi An/Da Nang chapter hosted a panel discussion on the most vital digital marketing issues on Friday 1st June 2018 from 4pm to 7pm at DNC Danang Coworking Space. 60 travel professionals had the opportunity to listen to 4 successful specialists speaking about the travel digital marketing trends and address their questions to everyone.
Phong Nguyen (Jay), General Manager of Kien Lua Media
Jay is responsible for all aspects of the firm’s strategy, team and operations. He leads the firm in its mission to deliver the best client results in the creative industry. Based in Da Nang, he has a long and successful record of helping clients of different sizes with strategy and other marketing challenges.
Marion Tourette, independent digital marketing consultant
Marion helps organizations globally with their digital marketing and automation initiatives to make them deliver great customer experiences. She brings over 10 years of experience in marketing in Australia and Europe, on both agency and client sides, for B2B and B2C companies including travel and tourism, higher education, not-for-profit, financial, insurance and technology.
Serge Yurovsky, Accounts Director of Code Engine Studio
Serge manages digital marketing team at a boutique outsourcing technology company specializing in web & mobile development. The company is dedicated to craftsmanship with focus on technology, design, user experience, and digital marketing.
Gregory Zeleny, managing director of NVRLAND creative
Greg helps local and international brands grow. He connects clients and seasoned, out-of-the-box creatives to meet their online and offline needs. NVRLAND is small, boutique agency driven by marketing innovators and industry leaders to drive results for their clients. With a strong emphasis on truth and authenticity in marketing, Greg is passionate about creating meaning interactions with tourism and hospitality brands.
We discussed the following topics:
- Digital experience VS actual experience
- Mobile optimisation of your site
- Email marketing: why is it still effective?
- Social media: what to focus on and how
- Location-based services
- Booking engines on your site
- Personalization of your travel services and others.
When: Friday 1st June 2018
4-6 pm – panel discussion
6-7 pm – informal drinks and networking
Location: Danang Coworking space