What Marketing Automation capabilities have we seen so far?
- Website tracking, lead conversions using forms: your contact record was created and your activity was tracked.
- Lead scoring: your behaviour was scored – you’ll see your score in the next email.
- Automated email: You received an email with links to pages.
- Progressive profiling: the form you just submitted contained new questions. Did you notice that you didn’t have to fill in your name again?
What’s next? You’ll get an email in your inbox.