Remember how you just submitted a form, received an email and just clicked this link:
By doing all of the above, here’s a behind the scenes look at what happened in my Marketing Automation platform:
Once you submitted the form, a Lead was created in my Marketing Automation platform and your contact record was added to a group (using tags or lists) of people who signed up for this Marketing Automation Demo.
2. Lead Scoring
You were given a score (10 points) for submitting the Marketing Automation Demo form.
3. Internal alert
An automated internal emaiI alert was sent to a chosen marketing automation user (me 🙂 )
4. Automated email
An automated email follow up was sent to you:
5. Email interaction
You opened that email, with the [First Name] being replaced with the name you provided in the form.
6. Email click tracking
And you clicked the Tool button:
7. Website visit
You then landed on this very page.
8. Segmentation (continued)
Your contact record in my Marketing Automation platform was segmented into a group who is interested in learning about the tool, using tags:
9. Lead Scoring (continued)
Your score was increased by 2 points for clicking the email link: