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Tips to develop your buyer personas:

To gain useful insights in your audience, you’re looking for examples of the pains, problems, goals and desires, as well as  thought processes and the exact language used, and what problems they need help with solving.

  • Speak with your customers and prospects, email subscribers and social media followers to uncover information
  • Look into your web analytics and reports
  • Do online research on Google, forums, publications and relevant websites
  • Ask questions on social media
  • Search for industry keywords and hashtags on social networks
  • Check out discussions in the Comments section on relevant industry blog posts
  • Search Facebook groups
  • Look for questions on websites such as Quora, Reddit (search subreddits)
  • Look in Amazon book reviews
  • Research LinkedIn profiles

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