Marketing Automation workflows, campaign flows and user stories

Designing user stories, marketing automation workflows, campaign and nurturing flows and lead conversions paths.

Renewal campaign flow to automatically reach out to customers when their renewal date approaches, and send alerts to sales based on actions/inactions.

NPS program flow: Net Promoter Score program powered by Marketing Automation to survey customers’ loyalty and identify Promoters and Detractors.

Lead generation flow on a single device (using kiosk forms to generate leads on an iPad):

 

Lead nurturing program for higher education: engaging with prospective students

Nurturing programs across the customer journey, from awareness to consideration and decision:

Using Marketing Automation across the entire customer journey.

Lead conversion path and email follow up: