Managing University Open Days with Marketing Automation

Overview:  Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.

Projects’ highlights:

  • Working with the Universities’ marketing teams on the strategy and automation requirements, eg: content requirements, data, requirements for content personalisation, campaign documentation
  • Generating leads for the Open day events by getting them to register for the event using landing pages and forms
  • Capturing important data about prospective students’ interests, demographic and behavioural data
  • Automating events communications by building, testing and managing automated event programs with all relevant assets and workflows: event invitations, reminders, registration confirmations, Thank You for Attending, Sorry we Missed You, post-event follow ups emails, forms, lists, landing pages, thank you pages and reports.
  • Personalising email communications using with dynamic content based on their interests, and nurturing them with relevant content
  • Using Marketo Event iPad app to check attendees in at the Open Day events
  • Tailoring post-event communications based on who the prospective students are and what they’re interested in
  • Implementing, testing, executing, analysing, improving, rince and repeat.

marketo event program