Working with clients to deliver a develop a Marketing Automation strategy.
Sectors: Higher education, Banking and Finance, Insurance, NFP, Technology, B2B, Consumer, Tourism and Hospitality.
- Marketing automation roadmap
- Buyer personas & Customer journey mapping
- Content strategy and mapping
- Data, segmentation, lead qualification, scoring, progressive profiling, lead recycling
- Lead generation and nurturing, customer acquisition and retention
- Reporting, analytics and measurements
- Marketing programs and campaigns