Overview: Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders in Australia.
Sectors: Higher education, Banking, insurance, NFP, technology.
- Marketing automation implementation (HubSpot, Marketo, Pardot) and CRM integration (primarily SugarCRM).
- Data, segmentation, email, lead nurturing, templates, landing pages, forms, lead scoring, reporting.
- User training: online and face-to-face.