Marketing Automation system auditing and optimisation

Overview: Reviewing clients’ current usage of Marketing Automation software, recommending actions and implementing improvements.

Sectors: diverse industries including higher education, Banking and Finance, Insurance, Technology.

Performing thorough Marketing Automation health-checks:

  • Examination of the system.
  • Identification of areas of improvement.
  • Recommended actions and implementation for lead management, data, segmentation, lead nurturing, scoring, and campaigns across the customer journey.