Managing crowdfunding with Marketing Automation

Overview: Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.

  • Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions.
  • Built, tested and launched using Marketo.
  • Project delivered for an Australian bank.

Smart ‘tokenised’ lead scoring program for crowdfunding:

Crowdfunding lead scoring in Marketo

Smart campaign scoring people who join the crowdfunding campaign:

Lead scoring for joining crowdfunding

Marketo campaigns processing crowdfunding projects creators and supporters:

marketo crowdfunding program