Overview: Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.
- Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions.
- Built, tested and launched using Marketo.
- Project delivered for an Australian bank.
Smart ‘tokenised’ lead scoring program for crowdfunding:
Smart campaign scoring people who join the crowdfunding campaign:
Marketo campaigns processing crowdfunding projects creators and supporters: