Marketo Workflows to Automate Lead Management

Overview: Designing and building workflows to automate lead management and marketing processes such as acquisition, segmentation, scoring, nurturing, qualification etc.

This workflow built in Marketo automates internal marketing processes for new leads: segmentation, program attribution, date stamping and lead source management

Add Lead Sources:

Below is a Marketo smart campaign flow that adds the Organic lead source for leads coming organically, and adds the Lead Source Detail depending on the search engine used: