Setting up and testing forms and Landing Pages to generate to generate leads and emails sign ups.
Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.
Designing user stories, marketing automation workflows, campaign and nurturing flows and lead conversions paths.
Deploying one instance of Marketing Automation across multiple brands/companies/regions.
Automating cross-channel campaigns built across the entire customer lifecycle.
Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.
Developed and used this marketing brief for clients outlining campaign description, goals, reporting, target audience, data requirements, content and marketing assets, automation flows, channels, sales hand-off/follow up, timeline and responsibilities. Download the digital marketing campaign (PDF) that I use with my clients.
Automating lead management and marketing processes such as acquisition, segmentation, scoring, nurturing, qualification and more