Peek behind the scenes of Marketing Automation
Here’s a sample of work delivered for clients, from deploying Marketing Automation platforms, launching a crowdfunding and community platform, building cross-channel campaigns (email, landing pages, SMS…) across the entire customer lifecycle, generating and nurturing prospective students, automating events, to implementing automated marketing processes like lead segmentation, scoring, progressive profiling, nurturing and more. You’ll also find blog publications about Marketing Automation, marketing strategy documentation written for clients, and marketing automation certifications.
Building automation in Marketo for lead capture and event check-ins.
Building product and service renewal automation powered by Marketo.
Using Marketing Automation to power giveaways and competitions.
Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders in Australia.
Working with clients to deliver a complete Marketing Automation strategy.
Setting up, testing, and managing email templates and email campaigns.
Setting up and testing forms and Landing Pages to generate to generate leads and emails sign ups.
Reviewing clients’ current usage of Marketing Automation software, recommending actions and implementing improvements.
Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.
Designing user stories, marketing automation workflows, campaign and nurturing flows and lead conversions paths.
Deploying one instance of Marketing Automation across multiple brands/companies/regions.
Automating cross-channel campaigns built across the entire customer lifecycle.
Automating the entire event management process, powered by Marketo.
Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.
HubSpot Inbound Marketing certification
Developed and used this marketing brief for clients outlining campaign description, goals, reporting, target audience, data requirements, content and marketing assets, automation flows, channels, sales hand-off/follow up, timeline and responsibilities. Download the digital marketing campaign (PDF) that I use with my clients.
Marketo Certified Consultant and a Marketo Certified Expert certifications.
Automating lead management and marketing processes such as acquisition, segmentation, scoring, nurturing, qualification and more
Publication on Squiz website.
Post on Squiz blog.