Peek behind the scenes of Marketing Automation

Here’s a sample of work delivered for clients, from deploying Marketing Automation platforms, launching a crowdfunding and community platform, building cross-channel campaigns (email, landing pages, SMS…) across the entire customer lifecycle, generating and nurturing leads, automating events, to implementing automated marketing processes like lead segmentation, scoring, progressive profiling, nurturing and more. You’ll also find blog publications about Marketing Automation, marketing strategy documentation written for clients, and marketing automation certifications.

Building automation to manage attendees at events

Building automation in Marketo for lead capture and event check-ins.

Automating reminders for product and service renewals

Building product and service renewal automation powered by Marketo.

Using Marketing Automation to power giveaways and competitions

Using Marketing Automation to power giveaways and competitions.

Marketing Automation implementations

Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders in Australia.

Marketing Automation consulting and strategy

Working with clients to deliver a complete Marketing Automation strategy.

Email set up and testing

Setting up, testing, and managing email templates and email campaigns.

Lead generation and email sign ups

Setting up and testing forms and Landing Pages to generate to generate leads and emails sign ups.

Marketing Automation system auditing and optimisation

Reviewing clients’ current usage of Marketing Automation software, recommending actions and implementing improvements.

Managing University Open Days with Marketing Automation

Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.

Marketing Automation workflows, campaign flows and user stories

Designing user stories, marketing automation workflows, campaign and nurturing flows and lead conversions paths.

Deploying one Marketo instance for multiple brands

Deploying one instance of Marketing Automation across multiple brands/companies/regions.

Automated Events, Email, Nurture, Social and PPC Programs built in Marketo

Automating cross-channel campaigns built across the entire customer lifecycle.

marketo event program

Automating the entire event management process

Automating the entire event management process, powered by Marketo.

Managing crowdfunding with Marketing Automation

Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.

HubSpot Inbound Certification

HubSpot Inbound Marketing certification

Marketo campaign brief documentation

Developed and used this marketing brief for clients outlining campaign description, goals, reporting, target audience, data requirements, content and marketing assets, automation flows, channels, sales hand-off/follow up, timeline and responsibilities. Download the digital marketing campaign (PDF) that I use with my clients.

Marketo Certified Expert and Consultant

Marketo Certified Consultant and a Marketo Certified Expert certifications.

Marketo Workflows to Automate Lead Management

Automating lead management and marketing processes such as acquisition, segmentation, scoring, nurturing, qualification and more

What’s the Business Case for Marketing Automation? Publication

Publication on Squiz website.

What is Marketing Automation? Publication

Post on Squiz blog.

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