Develop key skills in-house and unlock the full potential of Digital Marketing and Automation.
Having delivered 150+ training sessions across industries and regions (Australia, Europe, Asia), I offer flexible digital marketing and automation training and support both online and face to face: marketing technology training, digital marketing refresher, new hire training, strategy sessions, campaign reviews, and regular check-ins.
For Marketing Automation Train the Trainer workshops, Agency Training and speaking inquiries, you can reach me here.
Digital Marketing Coaching
Workshops and advisory services (online and in person) to drive the execution of your entire marketing strategy, across channels, such as web, email, search, social and ads:
- Website management: managing and optimising website pages, blog pages and landing pages.
- Email marketing: building, to testing, sending and reporting
- Social media training: building great captions and ads (Facebook, Instagram)
- Building paid search campaigns to generate new leads and customers
- General digital marketing training consulting: strategic and tactical marketing training.
Marketing automation platform training – HubSpot, Mautic, Marketo, Pardot etc
Training topics include but are not limited to:
- Getting started with Marketing Automation
- Automating lead management processes: lead generation, segmentation, qualification, scoring, nurturing, routing, recycling
- Mapping your Customer Journey and build your buyer personas.
- Building, testing, launching, analysing and optimising marketing programs
- Executing conversion optimisation strategies and A/B Testing to increase engagement and conversion metrics
- Setting up lead nurturing campaigns
- Creating content for lead nurturing
- Mastering digital marketing best practices
- Learning the technical aspects of marketing automation
Advisory services to fully leverage marketing automation
In-person and online workshops to help your team maximise the value of your marketing automation platform, and:
- Drive the execution of your entire marketing strategy, from lead generation to multi-channel engagement, to customer cross-sell and advocacy
- Optimise core marketing automation processes like lead nurturing and lead scoring
What those who have worked with Marion have to say
Marion has a very unique skill set, that perfect blend of digital, strategy, customer experience and technology. A thinker and a doer, she takes on a challenge or a goal, questions it, comes up with creative ways – and implements them – whether it’s to help us increase website visits, generate leads, onboard and retain … Continue reading Béatrice Compagnon, Co-Founder, Boobytrapp
I attended Digital Marketing led by Marion. It was really a great experience and I found it very useful. She covered so much in 1 class. She is definitely a specialist in her field. Definitely recommending!
I just wanted to say a few words of thanks for presenting such an informative online marketing seminar. You covered all the topics concerning how to grow one’s business using Facebook, Twitter, and all the social media. And, you were kind enough to, after the seminar, answer a few specific questions I had pertaining to … Continue reading John Miller, Investment Adviser
Marion is fully packed with her determination and devotion to achieve her goal and reach her target. She is very much result-driven to generate the success for her clients. She is technically astute and easy to communicate too. I’m glad and lucky to work with her.
Marion is a talented marketer with a lovely blend of passion, intelligence and drive. She is a focused and energetic professional that is results driven. Her proven track record is testament to her ability to manage a project from objective setting through to successful delivery. She has always shown great initiative and work ethic. Thoughtful, … Continue reading Veronica Mikhail, Senior Director of Marketing, APAC and Japan, SugarCRM